October 20, 2010, 1:23:00 PM

Why so many dupes?


Hi guys, with the latest releases, I couldn't help but wonder, how on earth did we end up with so many dupes? Especially this season. For example, Orly's Halleys Comet is an exact dupe for OPI Catch me in Your Net, Zoya Charla and Essence Choose Me. And there are more dupish polishes in that beloved Cosmic FX collection, I mean, look at the MAC's Venomous Villains polishes. It made me wonder, and I decided to write my figments down, of course I'm no expert or insider, these are just ramblings. Feel free to share your ideas in the comments as well!

Patent

A patent is a set of exclusive rights granted to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention. These patents do expire, so it's possible you'll notice some dupish products after this. A good example is when the patent on Lancome's Precision Point Eyeliner ran out and suddenly there were two similar products, namely Illamasqua's Precision Ink Liquid Eyeliner and MAC's Superslick Liquid Eyeliners. Funny how that works!

New technologies

Sometimes it could be new technology too. Once it hits the market, it's very well possible that new finishes and stuff like that, get picked up by the nail polish companies. Orly claims their Cosmic FX collection contains a new Mineral FX technology. What they did is use Mica for those 'glass flecks'. Mica itself is not particularly new (or that healthy btw), but the new fleck shape could be. I'm not sure.

Lifting on the succes of others

This happens quite often. After Chanel's Jade there was a huge jade/mint green hype. If you look at Models Own, you can see they're blatantly using Chanel's Paradoxal to sell their Purple Grey and when they found out this was working out for them, they released their Car Key Collection. A major Chanel Les Khakis ripoff.

Sheer Coincidence

Nothing to add to that one, I guess it happens!

And what are your thoughts? Let me know!